🥨 Busselton’s Gone Crazy for Pretzels (and We’re Not Mad About It)

If you’ve strolled past Busselton Central this week and thought, “Wait, is that the scent of doughy, baked happiness?” - yep, it’s us.

Pretzel Australia has officially landed in Busselton, and after a week of salty, sweet, and slightly chaotic pretzel-slinging, we’re feeling the love. Whether you came for a salted, the Biscoff-lovers’ fave, or just to stare at the pink stuff (no judgement), thank you for making our Busselton store opening one for the books.

Pretzel Busselton opened on June 21, the newest snack spot a short walk from Busselton Jetty.

In just one week, we’ve:

• Rolled a truly unreasonable number of pretzels,

• Met hundreds of Busselton locals (and a few sneaky out-of-towners),

• And perfected the art of pretending everything is going a-okay (we're fine now).

  
  

We’ve been overwhelmed (in the best way) by your support. From first-day fangirls to after-school stragglers, Busselton showed up hungry - and we delivered, one warm pretzel at a time. And you're all just so darn lovely!!! We've been truly floored by the local support, it does not go unnoticed.

Why Busselton you ask? You and everyone else. We say, "Why not?!" We’ve always known wider WA had taste - and Busselton just proved it. Tucked right outside Busselton Central, our store is perfectly positioned for:

• Post-beach snack runs

• Pre-shopping sugar boosts

• Escaping school holiday madness (with a cinnamon glazed in hand)

Whether you’re a Busselton regular or just here for the jetty selfie, one thing’s certain - the best snack in town now comes twisted.

The way we see it though, our first week was just the practice run. With school holidays just around the corner, we’re warming up for round two. We are definitely expecting a lot more of you to come visit starting next week (no excuses now!), and what better way to warm up this winter school holidays with a fresh, hot pretzel, or three at the new dessert shop in Busselton?

💬 Come Say Hey!

It’s been one week, but we’re just getting started. If you haven’t popped in yet, consider this your official invitation to come hang, snack, and snap a pink selfie (don’t forget to tag us @pretzelaustralia). AND MOST IMPORTANTLY: Make sure you've downloaded the Pretzel app. It's free, it's fun, and we've got a stack of great coupons for the school holidays.

See you in store, Busselton.